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A London fashion brand built by people pioneering a new heritage

Tengri is a collective movement where design, fashion, ethics, business, environmental activism and individual consumer choice come together to do good

Tengri creates sustainable luxury knitwear and yarns from organic and all-natural yak fibres

More than just a label

Tengri creates sustainable luxury knitwear and yarns from Khangai Noble Yarns – Mongolian yak fibres that are as soft as cashmere, warmer than merino wool, breathable and hypoallergenic. We produce exclusive, design-led products for the discerning and conscientious.

More than just a label, Tengri is a collective movement built by people pioneering a new heritage. We’re a London-based social enterprise built on technological innovation, British design and craftsmanship, and a 100% transparent supply chain. This collective combines conservation, innovation, technology and ethical business.

Pioneering a new heritage

Tengri was founded by Nancy Johnston, inspired by her experience of living with nomadic herder families in Mongolia. She witnessed first-hand the threat posed by rapid industrialisation and land degradation to their traditional, sustainable way of life, wild animals and the landscape.

Nancy discovered how the Khangai yak – an indigenous wild species found in the Khangai Mountains of western Mongolia – could help preserve this declining nomadic way of life. These native animals support biodiversity and help to prevent land desertification by allowing plant species and wildlife to regenerate and thrive.

Creating Tengri Noble Yarns®

Mongolian yak produce a unique natural and sustainable fibre. Nancy found that this precious fibre can be sourced only by hand-combing each yak individually, once a year, when the animals shed their winter coats.

As soft as cashmere and warmer than merino wool, yak fibres are naturally robust – resistant to odours, water and flame – as well as being light, breathable and hypoallergenic.

To bring Mongolian yak fibre to the forefront of the global fashion and textile industries, Nancy created Tengri as a social business jointly with herders. This means we trade fairly, paying premium prices to the herders for their fibres and sharing profits as part of our 'fairshare' business model. Tengri’s 100% traceable and transparent supply chain ensures the integrity of an ethical and premium product.

To launch the first British-made, Mongolian noble yak yarns, Tengri draws together the skills of the world’s most influential and innovative textile researchers and technologists, producing yarns made with the finest craftsmanship in heritage woollen mills in Yorkshire and Scotland.

Creating sustainable, natural luxury

Pioneering a 100% traceable and transparent supply chain, we build enduring relationships with experts in places rich with tradition and heritage. This supply chain provenance ensures the integrity of an ethical and premium product made with the finest quality craftsmanship.

Tengri adopts an innovative approach – minimizing waste to do good. Everything we do is mindfully deliberate and purpose-driven by “waste not, want not”. Up to 80% of raw woollen fibres sourced for the fashion and textile industry becomes by-product yarns waste. Using our curiosity, intelligence and respect for people, animals and the environment, we explore and pioneer innovative new products made of this by-product, to support the livelihoods of our suppliers.

A global, local, social business

Tengri is a quintessentially British brand immersed in global heritage. Based in London, Tengri is both a social enterprise and a fashion label. We champion Mongolian yak fibre and purchase our supply directly from two cooperatives that represent more than 1,500 nomadic herder families. We recognise emerging designers and celebrate design and craftsmanship. We lead multicultural events, inspired by the preservation of Mongolia’s nomadic heritage, its animals and iconic landscapes.

Revolutionizing the fashion supply chain

Tengri offers a new, replicable and ethical business model. Our work has enabled Mongolia’s nomadic herder community for the first time to trade and export goods directly on the international market without any intermediary support or third party assistance. Tengri's international trading activity with nomadic herders has influenced the Mongolian government to grant new land and herding rights to herder families for the first time.

Making a difference, together

When you choose a Tengri garment, your purchase is a vote in favour of a collective movement where fairshare business, quality craftsmanship, innovation and individual choice come together to do good.

Read more about Tengri’s manifesto