Mongolian star Quiza set to headline at world’s first Tsetserleg Festival

16th August 2014, Tsetserleg, Mongolia

On August 16th the Tsetserleg Festival, a celebration of the delicate and interwoven relationship between nomadic herders, animals and the land, will occur in one of the worlds most enchanting and unfrequented regions. Hosted in the beautiful, mountainous Arkhanghai Aimag region of Mongolia, the first major festival in the country will take place in the town of Tsetserleg, set 2000m above sea level with the sky as its superior backdrop.

Award-winning hip-hop artist Quiza, whose blend of rap and R&B music with modern Mongolian lyrics has made him one of the countrys most celebrated talents, has been announced as the headline act at the event. Quiza, who starred in the movie Mongolian Bling, incorporates traditional music into his sound, reflecting the rich diversity of modern-day Mongolian culture.

Quiza is also heavily involved in cultural developments in Mongolia through his work as Head of Cultural Department of Ulaanbaatar City Municipality. “To inspire young Mongolians to promote its cultural and natural heritages to the world and support development of our beautiful country is extremely important to me," says Quiza. “Tengri is also passionate about this message so I am delighted to be able to show my support and perform at the festival.”

The FREE family-fun festival will feature several well-known musicians encompassing a mixture of traditional and modern sounds, children's activity workshops, art and photography exhibitions, crafts, traditional food stalls and decorations to match, all inspired by Mongolias beautiful spirit.

Founded by Nancy Johnston, the London-based fairsharepioneer behind Mongolian-inspired clothing brand Tengri, the Tsetserleg Festival has been developed to support the nomadic herder families living in the region by creating an innovative event, worthy of international news coverage. One highlight will be a spectacular fashion show, which will take place in Zayain-Khuree on the steps of a magnificent Buddhist temple serving as a runway like no other. The local models will take to the steps to showcase the first ever collection by Tengri - a stylish knitwear brand for men and women, specialising in garments made of 100% Mongolian yak wool - which officially launches in September 2014. After the many fun activities throughout the day, the festival will come to a close with a dazzling fireworks ceremony set to light up the sky.

Ahead of the festival, on 15th August 80-100 young people will offer up their time to help clean up the nearby Tamir River, motivated by the rewarding experience of seeing a live performance from one of Mongolia's biggest music stars the following day.

The festival is working in partnership with RockCorps, whose ethos is 'Give, Get Given'. RockCorps co-founder and CEO Stephen Greene said: “By putting volunteering and music at the heart of the platform from the start, Nancy is not only creating a successful design business in partnership with the yak herders, but is also celebrating their work and culture. The Tamir River has a 16km stretch of water that is full of debris. It is such an important source and gateway to the town, yet the issue hasn’t been tackled. By using the festival to engage youth in the project, we can help preserve the beautiful environment.

- Ends -


For interviews and press information, please contact:

Kay at JH Public Relations

kay@jhpr.co.uk / 07525 017288



Notes to editors:

The event is organised by the herder families that make up the Arkhangai Aimag Federation of Pasture User Group (PUGs) and delivered in partnership with the Arkhanghai Aimag Governors Office, Tengri and RockCorps.

About the Arkhanghai Aimag Federation of Pasture User Group (PUGs)

Pasture User Group is a voluntary collective organisation of nomadic herders for the purpose of improving the management of their common rangelands. Nomadic herders in Mongolia still maintain the traditional lifestyle of their ancestors. They move 4-8 times between four (spring, summer, autumn and winter) seasonal rangelands searching for good pastures for their livestock. This way of mobile livestock keeping is in symbiosis with the fragile ecological environment of grasslands in the Central Asian Plateau. Having collective organisation enables herders to establish land use agreement with local government and protect their traditional user rights. With increasing mining industry and urbanisation in Mongolia, there is an increasing threat to the customary rights of nomadic herders on the rangelands they have inherited from their ancestors. About 1,200 Pasture User Groups involving 40,000 herder households (men, women and children) exist in Mongolia.

About Tengri

Tengri is more than just a fashion label. It is a collective movement that brings together design, fashion, ethics, business, environmental activism and individual consumer choice to do good. Tengri knitwear is designed and made in the UK, using 100% natural and undyed Mongolian yak wool. We aim to bring the unique qualities of this fibre to the forefront of the fashion industry through sustainable, eco-friendly and fairshare business and seek to improve the lives and livelihoods of Mongolian nomadic herders, while protecting the countrys beautiful and unique landscape and pastures.  www.tengri.co.uk

About RockCorps

RockCorps was launched in the US in 2005 by a group of friends with a mutual wish to show young people that they hold the power to change the world they live in. Volunteers have earned their tickets to RockCorps gigs in cities such as: New York, Paris, London, Tokyo, Johannesburg, Tel Aviv and Sydney. Stars that have graced the RockCorps stage include: Lady Gaga, Rihanna, Kanye West, Puff Daddy, Razorlight and David Guetta.  www.rockcorps.com